Flavors - June 2007

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Chile is one of the fastest growing food-exporters in the world. Currently ranked 17th amongst the world’s leading food exporting countries, Chile has become a global food player. Chile supplies more than 150 countries around the globe with fresh and processed foods and beverages including fruits, vegetables, seafood, wine, meat and poultry, dairy products, olive and avocado oils, and other specialty items. At its current growth rate, Chile will be among the top 10 food exporters in the world by 2010.

As part of the ongoing Chile. All Ways Surprising program, ProChile, the Trade Commission of Chile, has been working to bring information about Chilean food products to the U.S. market. Below you will find information on a recent food industry event that showcased Chile’s diverse and rich food exports, as well as upcoming food industry events that are slated for the coming months.

Kind Regards,

Juan A. Somavia
Trade Commissioner of Chile in New York
ProChile New York
info@prochile.us

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Recent Events
Upcoming Events
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Recent Events

Chile at the Food Marketing Institute (FMI) Show

ProChile recently participated as an exhibitor in the Food Marketing Institute (FMI) Show in Chicago, IL on May 6-8, 2007. The FMI Show is the most comprehensive supermarket industry showcase of new products and services in the United States, and boasts over 1,000 exhibitors. The show provided opportunities for buyers as well as food industry media to sample products from some of the largest food manufacturers in the country and learn about the latest in supermarket retail technology. Attendees of the show included supermarket retailers, wholesalers, distributors and importers/exporters from across the United States and around the globe. Among the attendees were journalists from the food service, food processing, and food technology sectors.

For the first time, the entire Chilean food exporting industry – including fresh produce, processed products, meat and poultry, seafood, specialty products, and wine - was present at this year’s FMI Show. The food industry was represented by the Poultry Producers and Trade Association (APA), the Pork Producers and Trade Association (ASPROCER), the Chilean Fresh Fruit Association (CFFA), the Olive Oil Producers Association (ChileOliva), the Food Industry Association (Chilealimentos), the Dairy Exporters Association (ExporLac), the Meat Processors and Packers Association (Faenacar), Sabores del Campo, SalmonChile, and Wines of Chile.

At the Chilean Pavilion, visitors were able to meet with representatives of the various trade associations present at the show, and were able to taste food prepared by Chef Pilar Rodriguez along with Chile’s world class wines.

Members of the Chilean delegation, including Mariano Fernández, Ambassador of Chile to the United States, Álvaro Rojas, Minister of Agriculture, and Alicia Frohmann, Director of Trade Promotion (ProChile), met with various reporters from publications including Global Foodservice Magazine, Mundo Alimenticio, Prepared Foods Magazine, Progressive Grocer, and WGN Radio and Television Network (which are affiliated with The Chicago Tribune), to discuss Chile’s growing food export industry.

In an effort to provide detailed information about Chile’s participation, a dedicated Web page: www.chilenaturally.com was launched for the FMI Show, covering the various sectors of the industry, as well as the trade associations and companies displaying their products at the show.

 

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Upcoming Events

An Evening of Chilean Flavors: June 27, 2007 in New York City

On June 27, 2007, ProChile will host a Flavors of Chile Seminar at The Culinary Loft in New York City for food industry influentials including food importers, distributors, supermarket buyers, specialty retailers, food service companies, and top food journalists from both consumer and trade publications. The goal of the seminar is to introduce key food industry members to Chilean specialty food products and to encourage them to incorporate Chilean flavors into their stores and product portfolios.

The event will consist of a presentation about Chile’s food exports, unique flavors and specialty food products, a cooking demonstration incorporating Chilean ingredients led by Chilean chef Erio G. Cavalieri, and an elaborate product display where guests will have the opportunity to sample distinctive Chilean flavors such as merken (smoked Chilean red pepper), extra virgin avocado oil, Lúcuma (an exotic Chilean fruit), Chilean Carica (an exotic Chilean fruit), specialty vinegars, grass-fed beef, and smoked fish, among others.

 

International Summer Fancy Food Show: July 8-10, 2007 in New York City

For the 6th year in a row, ProChile will participate in the 53rd annual Fancy Food Show in New York on July 8-10, 2007. The Fancy Food Show is an annual large-scale trade event sponsored by the National Association for the Specialty Food Trade (NASFT). This year, The Chilean Pavilion will host 32 specialty food companies, including olive oils, seafood products, processed foods and wines. As in years past, ProChile will host a Flavors of Chile reception in the Chile Pavilion of the Javits Center on Monday, July 9 from 12-2 pm. The reception will feature unique Chilean food preparations as well as premium Chilean wines, courtesy of Wines of Chile. In addition, ProChile will present Chilean wines at the Meet the Tastemakers reception, a VIP reception that features top New York Chefs, wineries, and other beverage purveyors.

 

Chile: A Food Paradise to be Featured in Specialty Food Magazine

The July 2007 issue of Specialty Food Magazine will include a special insert entitled Chile: A Food Paradise, which provides a snapshot of the various sectors of Chile's growing food industry. The special insert will profile Chile's specialty and exotic foods, farmstead cheeses, seafood, extra virgin olive oils, organic products, health food products, and premium wines.


Chile Week: October 8-12, 2007 in Los Angeles

Semana de Chile or “Chile Week” will take place in Los Angeles, CA from October 8-12, as part of ProChile’s North America Tour, which makes stops in Toronto, Mexico City, and Los Angeles. The tour is designed to promote Chile’s high quality products and cultural heritage. More than 30 Chilean companies will participate in the tour, along with the Tourism Promotion Corporation (CPT), Wines of Chile, The Chilean Development Agency (CORFO), and a variety of Chilean artists.

Semana de Chile will feature:

- Opening reception featuring a Chilean handicraft arts exhibit at the Museum of Latin American Art
- Flavors of Chile, a day of tastings, meetings, and seminars showcasing Chile’s best food products and wines
- Noche de Chile, a celebration of Chilean cinema and feature presentations in the Los Angeles Latino Film Festival
- Tourism workshop
- Chilean fashion and accessories show
- Visits to Hollywood studios to promote Chile as a location for shooting films
- Meetings with Information Technology companies

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Contact Us

About ProChile

ProChile, the Trade Commission of Chile, is part of the General Directorate of International Economic Affairs of Chile’s Ministry of Foreign Affairs. It is responsible for implementing and enhancing Chile’s trade policy. ProChile’s mission is to provide support to small and medium-sized enterprises, helping to encourage and diversify exports of Chilean products and services by increasing the number of export markets and companies. It does so by providing the necessary tools to aid Chile’s economy in its process of going international. ProChile’s Trade Offices and Agencies are located in over 35 countries, covering 90 percent of the destination markets for Chilean exports. For more information please visit www.chileinfo.com or www.prochile.us, or email info@prochile.us.

ProChile Los Angeles
Trade Commissioner: Viviana Araneda
6100 Wilshire Blvd. Suite 1260
Los Angeles, CA 90048
T: (323) 932 7200
F: (323) 932 7204
E: info@prochilela.com

ProChile Miami
Trade Commissioner: Cecilia Arroyo
800 Brickell Avenue, Suite 900
Miami, Florida 33131
T: (305) 374 0697
F: (305) 374 4270
E: info@prochilemiami.org

ProChile New York
Trade Commissioner: Juan Somavia
866 United Nations Plaza, Suite 603
New York, NY 10017
T: (212) 207 3266
F: (212) 207 3649
E: info@prochile.us

ProChile Washington
Trade Commissioner: Rolando Ortega
1732 Massachusetts Avenue, NW
Washington, D.C. 20036
T: (202) 530 4143
F: (202) 659 3220
E: prochile@embassyofchile.org

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